“A Wonderful Retelling” imagined what happens when marketers are the heroes of their own AI journeys. This integrated campaign included 200+ assets to engage customers across the full funnel.
The Magical Life
of Machines
The “Magical Life of Machines" campaign educated audiences on a growing suite on AI capabilities, and showed how AI-powered automation empowers humans to be their most unstoppable selves.
Zap for Zap
The “Zap for Zap” campaign led to significant increases in awareness, recall, favorability, consideration, and affinity. Moreover, the campaign reached the intended target audience of decision-makers.
On/Off
The “On/Off" creative permanently raised the bar for our adverting program, with such positive results that humor became a necessary component in our briefs going forward.